get to the root of WHO YOU ARE to create a brand identity that reflects it back and KICKS IT UP 800 notches.
BRAND CORE STRATEGY
YOU’RE ONLY AS POWERFUL AS YOUR CORE
The core is the center of the Earth. It’s a fiery ball that sets the scene for every layer of our planet to follow.
And no, this page is not science class. But when we can dig into your core. The foundation of your brand. We can shine a light on how you’re showing up in the market, then weld it into something that’s so uniquely you– it’s irresistible.
Why am I valuable? – said by, you
It sounds a bit existential. A question like that. Yet, it’s the basis for how we build our business. On value. And you’ve reached the point of wondering where your value lies. You’ve built a business, but the clarity around why you’re epic is feeling foggy.
And on top of that, you feel:
Annoyed that your current success and future vision seem to have giant cracks in between them. And you definitely don’t have the gorilla glue confidence right now to fill those cracks with a brand that soars.
Frustrated that your brand positioning isn’t reflecting your potential. You know you’re an authority in your space, but people are signing your clients with ease simply because their brand is more aligned with those clients’ desires.
Desire for premium positioning and go-to energy. You know she’s in there and you double-know you deserve it with the expertise you have, but for some reason you’re not capturing that premium buyer.
An Aligned Brand Foundation
Bye-bye, 2am doubt spirals. Stand confidently in your clear, focused brand. Feel grounded and confident, letting go of constant second-guessing.
Precision Positioning.
No more blending into the sea of sameness. And no more stumbling over words at how to articulate your out-of-the-box, intangible service. Hello, standing out effortlessly and resonating deeply.
Comprehensive Messaging Toolkit.
Update your digital presence with ease with 6+ months of copy-paste website and marketing content. Connect deeply with your audience and reclaim your time - your powerful messaging works even when you're offline.
now picture this…
THE PROCESS: PHASE 1
from AUDIT to ALIGNMENT
Our journey begins with a comprehensive audit of your current business and brand through four strategic calls:
Clarify your north star. When was the last time you let yourself dream big? Without worrying about the HOW. We'll define your 5-10-year EXPANSIVE vision and core values, setting the foundation for every other piece of your brand. Clarity here is key for everything else.
Strategy Call 1: Vision + Values
Strategy Call 2: Story & Strength
Uncover your unique brilliance. Time for some honest reflection: what truly lights you up? We'll explore your passions, credentials, and zones of genius to craft a compelling brand narrative and bio. Say goodbye to work you despise and hello to your true alignment.
Banish niche-drama for good. We'll go beyond surface-level demographics to unearth the root desires and needs of your ideal clients. Learn to speak directly to their hearts with value-driven attraction marketing that resonates deeply.
Strategy Call 3: Target Market
Strategy Call 4: Offering Suite
It’s time to reorganize your messy service closet. From naming to pricing to funnel alignment, we'll help you craft a defined service suite that's primed for joyful, simple scaling. And with offerings that excite you and deeply support your clients. PLUS: let’s define the actual problem you solve in each offering.
With this deep understanding of your current business landscape, our team will help you craft your brand PERSONALITY, define the exact PROBLEM you solve in each service offering, and your unique POSITION in the marketplace.
time to ALIGN + DEFINE
THE PROCESS: PHASE 2
Brand Strategy Delivery:
You'll receive a comprehensive 20+page brand strategy document, outlining your new positioning, tone of voice, and beyond.
Launch Roadmap Toolkit:
A roadmap to launch or re-launch. This actionable guide includes content ideas, a network analysis sheet, email templates, and launch strategies, to help you confidently get into action and attract aligned clients.
Messaging Library:
Receive a complete set of copy-paste messaging for your website, social media, and marketing materials. This includes service descriptions and sales language.
Why am I valuable? – said by, you
It sounds a bit existential. A question like that. Yet, it’s the basis for how we build our business. On value. And you’ve reached the point of wondering where your value lies. You’ve built a business, but the clarity around why you’re epic is feeling foggy.
And on top of that, you feel:
BONUSES
→ Paralyzed when you have to make a move in your business, despite knowing you have the expertise to fill an ocean.
→ Frustrated that your brand positioning isn’t reflecting your potential. You know you’re an authority in your space, but people are signing your clients with ease simply because their brand is more aligned with those clients’ desires.
→ Stuck behind this brick wall of not knowing what to do, every time you create a list of action items based on a business strategy that you’re trying to follow.
→ Annoyed that your current success and future vision seem to have giant cracks in between them. And you definitely don’t have the gorilla glue confidence right now to fill those cracks with a brand that soars.
→ Desire for premium positioning and go-to energy. You know she’s in there and you double-know you deserve it with the expertise you have, but for some reason you’re not capturing that premium buyer.
“Omg, I am obsessed. This is just so good.”
I am just so incredibly happy and I cannot wait to dive in and put all these wonderful tools to use. I went into this process knowing that it would be good, but I had no idea I would also come out with a title that gives me confidence, a tagline and a mission that gets me excited to wake up to every day.
- Kelly Whiteman-Snipes
COPPERTOP CREATIVE
The Brand CoRE is your ticket out of brand limbo and into brand brilliance.
By the way, I’m Alicia!
BRAND STRATEGIST + MINDSET COACH
The quirky CEO and visionary behind With Joy Brand Co.
My fave people are often a little quirky, too. Down to earth, ambitious dreamers and achievers.
My big passion is helping you build a brand from the inside out. Brands centered in your story and your zone of genius. You know, the juicy work that lights you up inside. and causes you to do a giddy little dance just thinking about doing this work every damn day.
When we build your brand, we center it in THIS ENERGY. Your passion.
Because…. excitement is contagious energy. And when we show up and live in this abundant, attractive energy and focus on connecting with humans heart to heart, sales aren’t a problem. They are a side effect.
Love from past clients
“I can’t imagine my company without this. ”
I feel SO much more clear, focused, and sure of the root and core of my company. It has a personality, lives, and breathes all because of the energy and intention you helped me pour into it. You won’t regret it. You won’t regret the care, creativity, and life she’ll help you breathe into your business and brand.
-Brandi Spurling, Sage Culture Co.
“I can’t recommend her
enough – she is a natural
coach and motivator!”
Alicia’s strategic vision and support has been invaluable as I developed and launched my first online course. I came to her with an idea on a piece of paper and she helped me brainstorm a name, develop brand messaging, break out course modules, and a game plan to create it, launch it, market it, and actually share it with the world.
-Teah Hopper, Teah Hopper Consulting
“I am so grateful to have
crossed paths with Alicia.”
She is able to break the overwhelming process of starting your own business, into very digestible pieces. I have experienced many unexpected fears arise throughout this process and Alicia’s intuition coupled with graceful and direct communication has been invaluable in supporting me to move thru the inner obstacles.
-Julie Schanno, Birthing Light
UNDEFINED BRANDS ARE LOST IN THE WILD
Clear, compelling brands cut through the noise by being brilliantly you.
Bridge the gap from your audience’s lukewarm interest to a red-hot HELL YES, sign me up.