Hi, I’m Alicia.

I love my work. I love this life.

It hasn’t always been this way.

FROM BURNOUT TO BREAKING FREE

8 years ago I worked my way up to be the Art Director at a marketing agency. I loved my job, but the hustle-toxicity was real.

Burnout hit, and I dreamed of launching a business aligned with my passion and purpose.

I wish I could say from there it’s been easy-breezy lemon-squeezy. But my journey had other plans.

For the next 4 years, I struggled with intense overwhelm and imposture syndrome.

My identity was entirely wrapped up in my work. I said yes to nearly every project and client, and quickly became the jack of all trades. I wasn’t practicing what I was preaching. I didn’t have a clear vision, values, or a target market.

How I got here…

Fast forward to December of 2021. I had hit a breaking point. It was time to shit or get off the pot. I decided it was time to shift into a new identity and chapter of business. I decided to invest in myself. Big time.

I rebranded my business to With Joy Brand Co. And for the first time since I launched, I started practicing what I preached. I stepped into deeper support. I hired a mindset coach. I got super clear on my vision and values. I decided who I wanted to work with. I practiced using my voice.

I also stepped into a new personal identity: stronger boundaries, anchored confidence, living in my personal power, cultivating joy, and turning my inner critic into curiosity. I began liking myself for the first time. And the inner work quickly paid off.

3 months after the shift, I hit my first 10k month and went on to consistent 6-8k months following. My income still ebbs and flows - and I’ve come to peace knowing generosity will always return to me and money follows fun.

More important than numbers, I found joy and peace, and a sustainable path forward. And get to help others do the same!

Get to know me!

  • I’m a mom to Jonah and Josie.

  • I’m a straight shooter with a bit of salt-of-the-earth thinking. (Enneagram 2, hello!) That’s how we roll in the Midwest.

  • I love going on adventures, hiking, walking, biking, and 4-leaf clover hunting.

  • I love hot sauce. And really any sauce.

  • I’ve had two homebirths and I geek out over birth stories.

  • I’m an enneagram 2 and a Projector in HD.

  • I love a good fantasy read.

  • Oh, and Pacqui chips. I just can’t love them enough.

A few fun facts

01

Obsessed with birth.

At 34 weeks, pregnant with our rainbow baby, we decided to have a home birth. Best. Decision. And at 36 weeks pregnant, with our second baby, we flooded our home and had to move out for 3 weeks. At 39 weeks preggo, the day after we moved back into our home, Josie was born. Our bodies are so intelligent!

I love the color green
& other quirkiness…

Our house is green, my favorite mug is mint, and I ground my feet in green grass every morning. I also have a random knack for finding four-leaf clovers🍀😁

02

03

Two beautiful humans call me mom.

And motherhood is a wild ride and one of the best things in the world. And we’ve got 4 angel babes that we hope to one day meet.